Job Description

DescriptionPosition at LeoVegas GroupABOUT THE ROLETo lead the CRM Automation Lifecycle Team in designing, executing, and optimising automated, data-driven lifecycle marketing programs across Onboarding & Early Life, Active, and Churn/Reactivation segments, driving customer engagement, retention, and lifetime value for LeoVegas Group.YOU WILL BE RESPONSIBLE FOR:Strategic Leadership:

• Define and own the CRM automation strategy aligned with retention and commercial revenue goals.
• Identify new lifecycle opportunities to drive user activation, engagement, and reactivation.
• Oversee the creation and implementation of multi-market/brand automated workflows across the customer lifecycles.
• Lead, mentor, and develop Lifecycle Specialists on commercial strategy and the technical implementation of automated lifecycles.
• Prioritise workload effectively within the team to align with business goals and core retention KPIs.
• Lead the team in structured A/B testing to optimise messaging, timing, and segmentation.
• Foster a culture of optimisation through testing, learning, and continuous improvement within the team.

Lifecycle Programme Delivery:

• Lead the design and build of lifecycle journeys in the CRM platform.
• Be the group commercial CRM platform owner and coordinate with development teams for integrations and improvements.
• Establish clear KPIs/purpose/goal for each lifecycle stage (per Brand/Market tailoring to specific requirements, monitoring performance regularly.
• Present lifecycle program performance and strategic insights to senior leadership, influencing broader retention and CRM strategy
• Report on lifecycle performance weekly and monthly to the CRM Manager/Country Teams, including insights and actions for improvement.
• Ensure all automations are data-driven, scalable, and personalised based on user behavior and lifecycle stage.
• Collaborate with CRM, Country Management, Content, Design, and Data teams to deliver effective lifecycle messaging.
• Develop and enforce governance processes to ensure the quality, accuracy, and compliance of all automated programs. Partner with Legal/Compliance to ensure lifecycle programs meet jurisdictional requirements.
• Enable/orchestrate triggers, programmes and other forms of Always-On, into automated life-cycle automation's in line with our commercial strategies.

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

• Proven experience in CRM automation and lifecycle marketing, preferably in iGaming.
• Experience managing and mentoring a high-performing CRM or lifecycle team.
• Expertise in using CRM platforms for automation (Optimove is a plus).
• Strong analytical mindset with experience in using data to drive decision-making and optimisation. Skilled in A/B testing frameworks and continuous improvement processes.
• Excellent communication and stakeholder management skills.
• Understanding of GDPR and compliance best practices in CRM.

WHO WE AREAt the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We're a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.BENEFITS

• Hybrid work policy
• 4 weeks of Workation (T&C apply)
• Well-being allowance to support your active lifestyle
• Private health insurance
• Discounts across a range of retailers, gyms, bars & restaurants
• We offer an employee assistance program that can provide help and guidance during challenging moments.
• For non-Malta residents, we offer a relocation package with 3 weeks of accommodation and flights.

JOIN US!In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don't wait for things to happen; we pounce and make it happen!Would you be a good fit for the Leo Pride - give us a roar!**As our company working language is English, we'd like to see your CV in English, please**

LeoVegas

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