Job Description

Senior Media StrategistRole OverviewAs a Senior Media Strategist, you will lead the development and execution of outstanding media strategies, ensuring alignment with overarching marketing and commercial objectives. You will coordinate a dedicated team of media planners responsible for leading a total annual media spend of £70m, playing a key role in crafting media strategy and optimizing efficiency.This role requires a strong strategic demeanor, outstanding analytical skills, and the ability to lead key media partnerships. You will be instrumental in evaluating media effectiveness, optimizing campaign success, and demonstrating insights to drive continuous improvement.Key Accountabilities and ResponsibilitiesLead the development and implementation of strategic media plans in partnership with the brand team and media agency.Coordinate the planning and execution of media activity across multiple channels, including TV, Video on Demand, Radio, Digital Audio, Print, Out of Home, and Partnerships.Ensure that all media plans are aligned with business objectives and support the overall marketing strategy.Lead the evaluation of media efficiency through Marketing Mix Modelling (MMM), providing insights that drive future media investment decisions.Support in contract negotiations and renewals for multi-million-pound media partnerships, ensuring the best value and outcomes for the business.Work closely with internal teams (Creative, Brand, Commercial, Insight, Digital Media, and Finance) to ensure seamless execution of media plans.Oversee budget management, ensuring media spend is on-budget, signed off, and tracked accurately.Lead, mentor, and develop a high-performing media team, encouraging a culture of partnership and excellence.Skills, Capabilities & Experience RequiredExtensive experience in media strategy, planning, and effectiveness measurement within a large-scale organization.Strong expertise in Marketing Mix Modelling (MMM) and data-driven media decision-making.Shown success in leading large media budgets and delivering impactful campaigns.Experience in contract negotiations and leading key media partnerships.Outstanding partner leadership skills, with the ability to influence at senior levels.Strong leadership and people management capabilities, with a passion for team development.Excellent attention to detail and dedication to delivering high-quality work.Strong interpersonal skills and ability to provide clear updates to senior stakeholders.About Flutter UK & IrelandExtraordinary starts here.Flutter UK & Ireland unites a dozen brands, hundreds of teams and thousands of colleagues who create trusted entertainment for millions of customers every week.With the likes of Paddy Power, Betfair, PokerStars and Sky Betting & Gaming in the fold, we’re the largest division of global entertainment giant Flutter and boast some of the most popular apps and games in UK and Ireland markets.At Flutter UK & Ireland, we can guarantee you that no two days will ever be the same — and you’ll have the chance to make a difference to your career, the industry, and your amazing colleagues.What we’ll offer you:Flexible ways of working – Hybrid work arrangement that supports your wellbeing & lifestyle.EUR 1,000 learning fundTwice-yearly bonus (with part of it guaranteed!)Pension contribution schemePrivate healthcareCompetitive family policies and benefitsInvest via the Company Sharesave SchemeUnlimited holidayWe’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.

Flutter Entertainment

More Info

Education