Job Description

Job Outline:This role is designed to support the Senior Brand Manager in development and implementation of brand strategies and key initiatives in order to ensure profitable growth of volume and revenue.Responsibilities:

• To support the Senior Brand Manager develop and implement brand strategy and key initiatives in order to ensure profitable growth of volume and revenue.
• Accountable to deliver, together with Senior Brand Manager and sales, brand annual and monthly targeted volumes, NSR, gross margin and NC for assigned brands.
• Accountable for planning and execution of all communications and media actions on all channels, including online and social media.
• To support the Senior Brand Manager in creating and managing the annual activity calendar and brand plan in order to establish and maintain product branding and achieve targeted volume, revenue and margin growth.
• Accountable to propose budget (DME) and investments and to manage the budget for advertising, activities, and promotional items in line with company and principal’s procedures and guidelines.
• Accountable to provide competitor and channel insights analysis on ongoing basis, as well as to analyse sales forecast, actual results and relevant financial in order to ensure that brand is reaching set volume, market share and financial targets.
• Accountable to research consumer market, monitor market trends and identify potential areas for growth and investment, based on consumer needs, performance of the market and foreseen trends.
• To support the Senior Brand Manager to develop OBPPC for the brand, approved by Senior Marketing Manager, HOSM, GM and ED and aligned with principal, ensuring that OBPPC is reflecting consumer and shopper needs and trends, as well as internal financial objectives.
• Responsible for market appearance involving pricing, activations, cooler presence and all other elements in place to reflect the Brand Plans. This includes weekly route rides with the sales team.
• Accountable to support Senior Brand Manager to develop and update PICOS standards for the brand (“must have product” list per channel, merchandising standards for channel), prepare training materials and guidelines for sales and activation team. Accountable to provide guidelines for supporting POSM.
• Accountable to prepare and send timely, accurate and in professional manner all internally and externally required reports, as per Senior Brand Manager and/or company requirements and templates, as well as principal’s requirements.
• Contribute to implementation of PICOS for the brand by setting and aligning annual and quarterly targets with Senior Brand Manager and Senior Marketing Manager and monitor execution.
• Shared responsibility with other team members to exchange best practices, support development and implementation of processes and projects for the benefit of the brand, department, and the company.

Qualifications:

• Hold a Bachelor's Degree in Marketing or a related field.

Skills:

• Brand Management: understands fully brand mission, identity and design principles, brand positioning, core brand elements, target group, brand attributes. Capable to present to others and train others.
• Market, Channel and Trade Understanding: understands market situation and trends, key channels, and trade structure. Can, based on insights, predict trends, and incorporate in analytics and strategy development. Understands basics of channel evolutions and can incorporate such predictions into brand strategies.
• Budget Management: understands how budget is managed, knows processes and procedures, and apply them regularly. Propose optimal budget investments and undertakes necessary planning, timely and accurately takes steps and actions to reflect planned and approved budget spending, maintain correct overview of budget balance, costs and accruals, report regularly and timely.
• Computer and social media: Good usage of Microsoft Office, Excel, Power Point. Understanding and usage of social media.
• Basic Financial Skills: understands P&L, value chain, as well as basic retail math. Capable to understand how P&L (of brand, product) works, implications of changes on any of key lines and can use basic tools to simulate outcome of actions on top line and bottom line of the P&L. Capable to manage value chain, understanding role and impact of all the lines and can propose pricing changes with overview of implications. Understands basic retail KPIs and math, including margin and mark up, breakeven point calculation, revenue, and profit, etc.
• Analytical Skills has abilities which allow to collect, organize, visualize, and assimilate data. Able to see patterns, draw conclusions, and find solutions.
• Basic Category and Shopper Marketing: understands product category in which his/her brands play and segmentation, need states of consumers, shopping mission and shopper decision tree, occasions relevant for the category and key channels.
• Action Oriented Enjoys working hard; is action oriented and full of energy for the things he/she sees as challenging; not fearful of acting with a minimum of planning; seizes opportunities.
• Business Acumen Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.
• Creativity Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Innovation Management Is good at bringing the creative ideas of others to market; has good judgment about which creative ideas and suggestions will work; has a sense about managing the creative process of others; can facilitate effective brainstorming; can project how potential ideas may play out in the marketplace.
• Learning on the Fly Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyses both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
• Process Management Good at figuring out the processes necessary to get things done; knows how to organize people and activities; understands how to separate and combine tasks into efficient workflow; knows what to measure and how to measure it; can see opportunities for synergy and integration where others can't; can simplify complex processes; gets more out of fewer resources.
• Drive for Results Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Time and project management skills: Knows how to handle the project, including planning the project from conception to implementation, mapping out a timeline, executing each phase, managing the budget and communicating among all stakeholders. Has ability to work on multiple projects at the same time.
• Dealing with Ambiguity Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; is not upset when things are up in the air; does not have to finish things before moving on; can comfortably handle risk and uncertainty.
• Presentation Skills Is effective in a variety of formal presentation settings: one-on-one, small, and large groups, with peers, direct reports, and bosses; is effective both inside and outside the organization, on both cool data and hot and controversial topics; commands attention and can manage group processes during the presentation; can change tactics midstream when something isn’t working.
• Priority Setting Spends his/her time and the time of others on what is important; quickly zeros in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus.
• Problem Solving Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and does not stop at the first answers

Experience:

• 2 years experience in a similar role, preferably within FMCG would be considered an asset.

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