Marketing Operations Manager
Boston Link
- Posted On: 2025-08-12 20:27:30
- Openings: 10
- Applicants: 1
Job Description
- Role based in Malta
- Reporting to Head of Brand
- 4+ years of experience in marketing operations required
- Own and optimize the global marketing calendar, ensuring smooth execution across all markets and channels.
- Build marketing workflows and support campaign planning, execution, tracking, and attribution.
- Collaborate cross-functionally (Sales, Product, Commercial) to align on goals and strategy.
- Manage the marketing tech stack (e.g. automation, CRM, analytics), ensuring tools are efficient and integrated.
- Lead improvements in lead scoring, lifecycle management, and the marketing-sales handoff process.
- Ensure data accuracy, segmentation, and compliance with privacy regulations (e.g. GDPR).
- Maintain market research and competitor insights to inform marketing decisions.
- Drive SEO and PPC alignment with strategic growth goals and market localization.
- Develop and manage localization strategies to ensure high-impact regional campaign delivery.
- Monitor and report on marketing ROI, performance metrics, and channel effectiveness.
- Identify opportunities for operational improvements that increase scalability and efficiency.
- Support content planning and alignment across brand, product, and campaign channels.
- Track and manage marketing budget, tools, and vendor relationships.
- 4+ years of experience in marketing operations, planning, demand generation, or revenue ops.
- Hands-on with tools like HubSpot, Marketo, Pardot, Google Analytics, and CRM platforms.
- Strong analytical mindset - you work well with data and enjoy translating it into actionable insights.
- Experience building scalable workflows and automation across global teams.
- Strong understanding of campaign attribution, funnel metrics, and lead lifecycles.
- Familiar with ABM and multi-touch attribution models.
- Experience with localization strategies and cross-market content planning.
- Solid understanding of data privacy compliance (GDPR, CCPA).
- Ideally, experience in B2B iGaming, SaaS, or high-growth digital environments.
- Excellent communication and stakeholder management skills - you're proactive, collaborative, and outcome-focused.
- Ability to balance technical know-how with strategic vision and business priorities.
- Detail-oriented with excellent organizational and project management skills.
More Info
Education
Any Graduate
Not Disclosed
Required Skills
Contact Details
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