Job Description

BettingJobs is partnering with a fast-growing start-up based in St. Julian's, Malta, as they search to find a CRM Sports Manager to join their team. Responsibilities: Own the sportsbook CRM strategy across the full player lifecycle: onboarding, activation, retention, reactivation, and churn prevention Build automated and manual CRM journeys based on player behaviour, betting patterns, and lifecycle stage Align CRM plans with the global sports calendar including leagues, tournaments, and key sporting events Plan and execute CRM campaigns across multiple communications channels email, SMS, push notifications, pop ups, etc. Deliver personalized offers and messaging to maximize engagement and incremental value Develop and manage player segmentation strategies to deliver targeted CRM campaigns across different value tiers, behaviours, and sports interests. Design, execute, and optimize sportsbook promotions such as free bets, bet and get, odds boosts, cashback, etc. Ensure promotional mechanics are cost efficient and aligned with margin targets Monitor bonus abuse risks and collaborate with risk and trading teams to mitigate exposure Track and analyze key CRM KPIs including retention, active days, deposits, bonus cost, wager, GGR, NGR,. Run A/B tests on offers, mechanics, timing, and messaging to continuously optimize performance Produce clear post campaign analysis and actionable insight Requirements: 1 to 2 years of CRM experience in online sportsbook. Strong understanding of sportsbook mechanics, betting markets, and sports calendar Data driven mindset with strong analytical skills and experience working with KPIs Ability to work in a fast paced, event driven environment Strong stakeholder management and communication skills BettingJobs

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