Head of Acquisition

Job Description

Direct access to ownership and influence over key decisions Own acquisition strategy, partnerships and channel performance Drive casino growth across Canada, Germany, Italy and Australia Our client is a growing, founder-led online casino operator looking for a Head of Acquisition to drive profitable player growth across its brands, with a focus on Canada, Germany, Italy and Australia. You'll have direct access to the owners and the freedom to shape strategy, put ideas into practice and make changes quickly. This is a hands-on role in a lean, entrepreneurial team, ideal for someone who enjoys taking ownership and seeing the impact of their decisions. Location: Sliema/Malta Working arrangement: Hybrid Salary: Circa €90,000 gross annually What you'll be doing Own the acquisition strategy across the casino brands, with a focus on Canada, Germany, Italy and Australia. Develop and grow affiliate partnerships, negotiating commercially sound CPA, revenue share and hybrid agreements. Assess and scale paid acquisition channels, adapting campaigns and investment to each market. Own acquisition budgets, forecasts and performance targets, balancing first-time depositor growth with player quality, acquisition cost and lifetime value. Take a hands-on approach to key partnerships, campaign performance and commercial negotiations. Work closely with CRM and VIP teams to connect acquisition activity with retention, player value and long-term profitability. Collaborate with product, payments and external providers to improve registration-to-deposit conversion and resolve friction in the player journey. Establish clear reporting and use performance data to guide investment, test new opportunities and stop underperforming activity. Develop the acquisition function as the business grows, identifying the people, tools and processes needed. Ensure acquisition activity follows applicable market requirements and responsible gambling standards. What we're looking for Proven acquisition leadership experience within a B2C online casino operator. A track record of growing player acquisition profitably across international markets, ideally including Canada, Germany, Italy or Australia. Strong affiliate marketing experience, including partner development, negotiation and traffic quality assessment. A good understanding of paid media and how to evaluate different acquisition channels. Strong commercial and analytical skills, with confidence managing budgets and assessing CPA, conversion, player value and return on investment. Experience working closely with CRM, VIP and product teams to improve performance beyond the first deposit. The ability to move between strategy and execution, remaining personally involved in delivery. A practical, accountable approach and the confidence to work directly with founders in a lean business. Familiarity with SOFTSWISS and its reporting or affiliate tools would be an advantage. Boston Link

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