Marketing Executive (Part-time)

Job Description

Job Description Company Introduction Our client is a retail and commercial centre. Job Responsibilities and Duties Plan and manage the monthly marketing and content calendar across social media, digital channels, email, website, campaigns and other consumer-facing platforms; Create engaging social media, digital, print and campaign content, including graphics, photography, video and written copy; Manage brand social media channels, including Facebook, Instagram and TikTok, ensuring consistent and engaging content; Plan and execute marketing campaigns and events from initial concept through to coordination and delivery; Manage paid social campaigns through Meta Ads Manager and support Google Ads activities; Update website content and coordinate email marketing campaigns; Liaise with tenants to coordinate promotions, content, marketing materials and participation in wider marketing initiatives; Coordinate with suppliers, printers and other external partners regarding marketing materials and campaign requirements; Monitor the presentation of customer-facing areas, signage and marketing materials to ensure consistency with brand standards; Monitor campaign performance, social media engagement, website activity, footfall trends and competitor activity, providing relevant insights and recommendations; Support retail-focused PR activities relating to events, campaigns, promotions and new openings; Provide day-to-day guidance and support to marketing interns; Ensure ongoing marketing activities continue effectively during the Marketing Manager's absence. Experience Minimum of 3 years of hands-on marketing experience, ideally within a retail, consumer or multi-brand environment; Marketing Degree or equivalent relevant qualification, or equivalent practical experience within marketing or advertising; Strong practical experience managing brand social media channels, particularly Facebook, Instagram and TikTok; Strong content creation and graphic design capabilities, with the ability to independently produce professional digital, social, print and campaign materials; Proficiency in Adobe Creative Suite, Canva and CapCut; Working knowledge of Meta Ads Manager, Google Ads and website analytics tools such as Google Analytics; Previous experience planning and delivering marketing campaigns and events; Experience with WordPress and Mailchimp will be considered a strong asset, although flexibility can be offered to candidates who can quickly become proficient in these platforms; Fluency in both Maltese and English is required, with strong written and verbal communication skills; Knowledge of Italian will be considered an asset. Personal Skills Creative and commercially minded with a hands-on approach to marketing; Highly organised with the ability to independently manage multiple projects and deadlines; Confident and professional when communicating with internal and external stakeholders; Strong attention to detail and commitment to maintaining consistent brand standards; Proactive and able to work independently with limited day-to-day supervision; Quick to learn, receptive to feedback and able to apply new information effectively; Curious and aware of evolving social media, retail and consumer marketing trends; Professional and discreet when handling sensitive business information. BroadWing

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