Job Description

Insignia is redefining the future of luxury lifestyle and financial services. We're seeking a results-driven, insight-led Marketing & PR Manager that will report to the Group Marketing Director to lead strategic marketing initiatives that amplify our product portfolio for VCFC, drive client acquisition and engagement, and fuel business growth.This role is ideal for a marketer with a strong background in fintech, premium credit cards, or luxury banking, who thrives on blending brand storytelling, campaign execution, and commercial impact.SummaryTo design and lead marketing strategies that elevate Insignia’s premium lifestyle and payment solutions via the launch of VCFC — ensuring every campaign speaks to the aspirations of our elite clientele and drives measurable business results.Key ResponsibilitiesMarketing Strategy & Campaign ExecutionDevelop and execute comprehensive go-to market strategies for VCFC’s premium financial services.Build and launch multi-channel marketing campaigns that support product launches, brand awareness, and customer engagement, aligned with business objectives.Lead storytelling efforts with emotionally resonant, brand-aligned messaging across digital, print, and media channels.Spear head and lead the main launch of VCFC in Q2 2026, collaborating with the PR agency on a pre-event and post event integrated campaign, including brand awareness, lead generation, customer activation events.2. Brand & Market PositioningDefine and refine VCFC’s brand and value proposition across key segments within the fintech and luxury financial services market, across Malta and international markets.Collaborate with head of product and creative teams to ensure cohesive messaging and positioning across all touchpoints.3. Client-Centric Content & CommunicationDrive the creation of customer-focused content that communicates the unique benefits of Insignia’s offerings — from exclusive lifestyle services to innovative payment solutions.Oversee the production of sales enablement tools, marketing assets, and executive communications that inspire and inform.Work with digital marketing team to support on social media, organic and CRM activity.Talent Profile6–10 years in marketing roles within fintech, premium banking, card services, or luxury financial brands.Proven success in developing and executing campaigns for high-net-worth individuals or premium financial products.Proven experience driving content strategies and working with PR on media plans.Strong ability to translate brand vision into actionable marketing strategies and campaigns.Comfortable using data and insights to shape strategy, optimize performance, and uncover opportunities.

Valletta Credit Finance Corporation Ltd

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