AdTech Manager

Job Description

BettingJobs is currently working with a leading international iGaming operator, who is seeking an experienced AdTech Manager to join their Southern Europe Marketing Insights team in Malta.Responsibilities:

• Develop and deliver the regional AdTech roadmap aligned with Marketing Insights and reporting strategy
• Own the stability, governance and optimisation of digital tracking infrastructure
• Act as the AdTech subject matter expert, managing day-to-day performance of digital tracking solutions
• Partner with Media, Engagement, Product and external partners (e.g. Google, Meta) to enhance AdTech capabilities
• Identify and implement new AdTech innovations to improve performance and automation
• Troubleshoot complex technical tracking issues and deliver proactive solutions
• Lead onboarding and integration of new AdTech tools and solutions
• Ensure clear reporting and visibility of tracking issues, risks and future requirements
• Strengthen data capture capabilities across all digital marketing assets
• Support standardisation and best practice implementation across regional and global teams

Requirements:

• 3+ years' experience in AdTech or Marketing Technology, ideally within the online gambling industry
• Strong hands-on experience with tools such as Adobe, GTM, GA4, AppsFlyer, Flashtalking and similar platforms
• Proven experience delivering tracking setup, configuration and optimisation
• Strong understanding of digital marketing data ecosystems and automation
• Analytical mindset with the ability to clearly communicate technical insights and status updates
• Experience working cross-functionally within matrix organisations
• Familiarity with Agile methodologies and product-led environments
• Ability to manage multiple concurrent projects across distributed teams
• Proactive, self-driven and commercially focused
• Strong stakeholder management and communication skills

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