Digital Acquisition Specialist

Job Description

Job DescriptionCompany Introduction Our client is a web agency.Job Responsibilities and Duties

Plan, implement, and optimise paid media campaigns across multiple digital platforms, including Google Ads (Search, Display, Shopping, and YouTube);
Manage and monitor paid advertising campaigns across social media platforms such as Meta, LinkedIn, TikTok, and other relevant channels;
Oversee advertising budgets and ensure campaigns deliver strong return on investment (ROI) and return on ad spend (ROAS);
Conduct A/B testing on advertisements, audience targeting, and landing pages to improve campaign performance;
Analyse campaign performance using key metrics such as CPA, CPL, ROAS, and CTR, and prepare regular performance reports;
Identify and test new digital acquisition channels to drive user growth and engagement;
Develop and implement experimentation frameworks to support rapid testing, iteration, and performance optimisation;
Optimise conversion funnels across acquisition, activation, retention, revenue, and referral stages;
Implement and manage automation processes for marketing activities using no-code or low-code tools;
Collaborate with product, data, and content teams to align marketing strategies and growth initiatives;
Monitor emerging trends, technologies, and tools in digital marketing and growth strategies.

Experience

Bachelor's or Master's degree in Digital Marketing, Business, Computer Science, or a related field;
Minimum of 3 years' experience in digital marketing, with a strong focus on paid media and growth acquisition strategies;
Experience managing advertising campaigns with significant monthly budgets will be considered an asset;
Proficiency in major advertising platforms such as Google Ads and Meta Ads Manager;
Familiarity with analytics and tracking tools such as Google Analytics 4, Google Tag Manager, pixels, and event tracking;
Good understanding of conversion rate optimisation (CRO) practices and digital marketing analytics;
Experience using automation or growth tools such as Zapier, Make, or similar platforms will be considered advantageous.

Personal Skills

Results-oriented mindset with a strong focus on performance and continuous optimisation;
Creative and strategic thinker with the ability to identify innovative growth opportunities;
Highly organised and capable of managing priorities in a fast-paced environment;
Strong analytical skills with the ability to interpret data and translate insights into actions;
Excellent interpersonal skills and ability to collaborate effectively within cross-functional and multicultural teams;
Excellent command of English, both written and spoken; proficiency in French will be considered an asset.