SEA & Programmatic Media Buyer

Job Description

BettingJobs is working with a well-established global iGaming operator, who are looking to hire an experienced SEA & Programmatic Media Buyer to join their growing team in Malta.This is an exciting opportunity to take ownership of paid media campaigns across multiple platforms, working with a recognised brand in the space. The role offers strong scope for development, with the chance to make a real impact in a fast-paced, international environment.Responsibilities:

• Own the daily execution and optimization of paid media campaigns across Google Ads and Microsoft Ads (Bing), ensuring performance, tracking accuracy, and budget control
• Set up, manage, and scale Search campaigns, including keywords, bid management, ad testing, and query expansion
• Monitor and optimize key KPIs: CPA, ROAS, CTR, CVR, CPC, impression share, and traffic quality
• Maintain structured and scalable accounts (keywords, match types, negatives, RSAs, extensions, landing pages)
• Produce clear, actionable reports highlighting performance, drivers, and next steps
• Manage creative workflows: briefs, asset coordination, and implementation QA
• Support retargeting and CRM-driven campaigns: audience setup, segmentation, and messaging aligned to lifecycle stages
• Assist with programmatic campaigns in Adform DSP, including retargeting, audience management, and frequency control

Requirements:

• 1–3 years of hands-on experience in Performance Marketing / Media Buying (agency or in-house)
• Strong experience with Google Search Ads and Microsoft Ads (Bing)
• Solid understanding of performance KPIs (CPA, ROAS, CTR, CVR) and ability to turn insights into actions
• Experience with Adform DSP (retargeting, audiences, frequency management)
• Experience with Google Tag Manager (QA, debugging, or implementation)
• Detail-oriented, structured, and reliable in handling budgets, tracking, and campaign setup
• Professional level of English; German is a plus

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