Job Description

Senior Brand Strategy ManagerJob Title: Senior Brand Strategy ManagerLocation: Malta/CeutaGrade: M3.1PokerStars SEU: A growth story you can be part ofPokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world.As part of our brand’s continual evolution, we’re dialling up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale.We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead game-changing projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in.Build the life you want, while making your mark on the future of PokerStars SEU.Role OverviewAs Senior Brand Strategy Manager, you will play a key role in shaping and delivering the PokerStars brand and marketing strategy across Southern Europe, with responsibility for France, Spain, and Portugal.Reporting to the Head of Brand Strategy & Creative, you’ll translate commercial ambition into clear, compelling marketing strategies and 90-day plans that drive growth across Casino, Poker, and Sports. You’ll develop deep market understanding — spanning customers, competitors, and revenue drivers — and use this insight to guide proposition development, communications planning, and execution.This is a highly collaborative role, working closely with Commercial, Creative, Media, Insights, and wider Marketing teams to ensure brand propositions are consistently and effectively brought to life across all channels. You’ll act as a strategic connector — providing clarity, direction, and strong briefs — while ensuring plans remain agile, data-led, and aligned to the wider PokerStars brand.The role combines strategic thinking with hands-on delivery and is well suited to an experienced brand or strategy marketer who enjoys operating in complex, multi-market environments.What you’ll do:Support the development and delivery of the SEU marketing and brand strategyTranslate commercial strategy into clear, simplified communications and marketing plansLead market, customer, and competitor understanding to guide strategic decisionsDevelop and own 90-day marketing plans for France, Spain, and PortugalPartner with Insights to track performance and turn data into actionable recommendationsBrief and guide Creative, Media, and Engagement teams to ensure strong, consistent executionEnsure brand propositions, tone of voice, and visual identity are integrated across all touchpointsIdentify opportunities to optimise, pivot, or innovate based on performance and insightManage a direct report, supporting their development and performanceWork closely with compliance, legal, and product teams to ensure all activity meets regulatory requirementsWhat you’ll bring:Significant experience in brand, marketing, or communications strategy rolesProven ability to translate commercial objectives into clear marketing strategies and plansStrong experience in communications planning and briefing creative teamsBroad understanding of marketing disciplines and how they work togetherCommercially minded, with experience shaping propositions and managing budgetsConfident stakeholder manager, able to align teams and influence decision-makingStrong analytical capability, with the ability to turn data into insight and actionExperience in, or strong interest in, online gaming, sports betting, or entertainment brandsFluency or strong knowledge of French, Spanish or Portuguese, highly desirableWhat you’ll get:Discretionary annual performance bonus30 days paid leaveHealth and dental insurance for you, your partner and your children (if you all live at the same address)Personal life assurance and partial & permanent disability insuranceThe option to join our company pension schemeA personal interest allowance to let you learn something new or pursue a hobbyCompetitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your careerLooking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% payAccess to an on-site gym.*Benefits may vary based on location*Equal opportunities:At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at . Your journey with us is focused on ensuring you have what you need to be your best self.Learn more about the work we are doing on Inclusion and Belonging here:

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